The Client, a major Big Pharma Company, was facing a significant patent expiry but needed additional expertise to plan & manage the situation
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A series of strategic and tactical option recommendations were produced enabling the client to select and implement the most appropriate business strategy.
The Client had launched a strategically important line extension yet uptake was not meeting expectations
An audit of the strategy and campaign was carried out and in conjunction with a number of senior managers within sales and marketing, best practice initiatives were recommended, which when implemented lead to business expectations being met.