A brave new healthcare world

Has global branding made global advertising a necessity? Roy Carlisle of marketing consultancy, PharmaSolutions, investigates.

Before we attempt to answer this interesting advertising question, I want you to do something. Think of a number. A big number. Okay, is it as big as 86,000? According to Ries & Ries, this is the number of advertisements the ‘average’ citizen is exposed to in a year.

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