A Christmas call rate

What will your salesforce be doing in the New Year? Roy Carlisle of Marketing Consultancy PharmaSolutions Ltd asks in a reflective festive mood.

So this is Christmas, and what have you done?’ Another year over, and a new one just begun,’ to paraphrase John Lennon’s famous song. And, in the pharmaceutical industry, it is indeed the time of year for looking back and telling good stories!

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