Article from Pharmafile Marketer’s Handbook 2004

Climb the ladder to marketing success

A career in pharmaceutical marketing is likely to be rewarding in itself but can also be your route to the top.

Everything in life is about choice, based on perceived or real needs. For example, we all know that healthcare professionals make a choice to use a given pharmaceutical brand rather than an alternative in their treatment of patients based on what they need and how well they perceive that brand to satisfy those needs. It is of course the marketer’s job to make sure that such customers have all the necessary information to persuade them to use the brand being marketed.

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