Brand Image Make Over Needed

The Client, realised that its Corporate brand image needed a radical overhaul to enhance its reputation and create further differentiation for its offering

A branding workshop was constructed which ensured that all internal stakeholders had the same level of understanding of brand development principles, followed by a full internal and external of audit of the offering.

This led to a refocus and a repositioning of the company, in conjunction with clear and consistent communication messages, which created a strong differentiation from the competition.