Product Manager Mentoring Needed

Due head count reductions, the Client Marketing structure was flattened with Brand Mangers reporting directly to Directors, who had little time to provide even “on the job” training and development.

A Brand Managers’ Mentoring programme was developed which enabled brand managers to be mentored in confidence by a very experienced PharmaSolutions Consultant. This included discussing both marketing and personal development issues and challenging brand managers to think of improvements or alternatives in a non threatening or career limiting environment. The enhancement of the skills of the first group was recognised by senior management leading to the programme being rolled out across the company.”Generic” training needs across the group were identified and training programmes on forecasting, brand development, market segmentation and communication agency were delivered.