Case Studies

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Patent Expiry

The Client, a major Big Pharma Company, was facing a significant patent expiry but needed additional expertise to plan & manage the situation

A series of strategic and tactical option recommendations were produced enabling the client to select and implement the most appropriate business strategy.

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Launch not meeting expectations

The Client had launched a strategically important line extension yet uptake was not meeting expectations

An audit of the strategy and campaign was carried out and in conjunction with a number of senior managers within sales and marketing, best practice initiatives were recommended, which when implemented lead to business expectations being met.

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Brand Image Make Over Needed

The Client, realised that its Corporate brand image needed a radical overhaul to enhance its reputation and create further differentiation for its offering

A branding workshop was constructed which ensured that all internal stakeholders had the same level of understanding of brand development principles, followed by a full internal and external of audit of the offering.

This led to a refocus and a repositioning of the company, in conjunction with clear and consistent communication messages, which created a strong differentiation from the competition.

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Marketing Excellence Process Needed

The Client realised that they needed to revamp their marketing processes and define their vision of marketing excellence in both conceptual and theoretical terms.

The definition of marketing excellence was developed in terms of vision, business skills, business process and business culture.

Appropriate marketing training and development programmes were recommended and delivered by PharmaSolutions

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Therapeutic Areas

  • HIV
  • Migraine
  • COX-2s
  • Oncology
  • CNS
  • Respiratory
  • Cardiovascular
  • Antibiotics
  • Antivirals
  • Vaccines
  • Allergy
  • Diabetes / Metabolic
  • NSAIDS
  • BPH
  • Narcolepsy
  • GI-Lipid lowering
  • MS
  • Dermatology
  • Anaesthesia
  • Palliative Care

Brand Experience

  • Famvir
  • Flixotide, Serevent, Serevent Copd, Seretide, Becotide
  • Flixonase
  • Respiratory Devices
  • Celebrex
  • Arthrotec, Powergel, Relifex
  • Ziagen, Epivir, Combivir
  • Naramig & Imigran
  • Kytril, Hycamtin, MMPIs
  • Augmentin, Amoxil
  • Zoton, Asacol, Tagamet
  • Ultiva
  • Abelcet
  • Actiq
  • Micardis, Coversyl, Natralix
  • Avandia (early pre-launch), Diamicron
  • Rebif
  • Xatral & Doralese
  • Ditropan
  • Provigil
  • Stilnoct
  • Vaccines, Flu, tetanus, travel
  • Combinatorial Chemistry
  • Biotechnology “breakthrough products”
  • Fenwal Blood Products
  • Intervet Sheep Brands
  • Everton
  • Neoclarityn
  • Asmanex
  • Remicade

Advertising Campaign Experience:

  • Flixotide “Teddy Bears”
  • Ziagen launch “boys” + later executions
  • Combivir “Hands”
  • Serevent COPD “Swinging Girl”
  • Celebrex launch campaign
  • Seretide launch campaign
  • Micardis “ants” launch campaign
  • Arthrotec “Glove”
  • Powergel “Drill”
  • Flixonase “Cyrano”
  • Flixonase Nebules “New Dawn”
  • Naramig “Easter Island”
  • Imigran “Shark”
  • Provigil “Wake up little Suzy”, “Eye”
  • Xatral XR “Jet /urinal”
  • Stilnoct “Peg man”
  • Masta travel vaccines
  • Cambridge Combinatorial “oyster/pearls”
  • Augmentin “major /minor”,”circus”
  • Famvir “Scattering gremlins,” “Rodin

 

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