Case Studies

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Shortage of Marketeers

A number of Clients found that due to rapid expansion & reorganisation that there was a need for more operational marketing support to manage the day-to-day business

Experienced Interim Marketing Managers / Directors were provided who by being able to “hit the ground running” were able to manage the marketing and brand specific operations until the post were filled with permanent staff.

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Pricing Research Needed

The Client who was about to launch a number of Specialist products into niche areas needed an indication of acceptable pricing levels

An associate Market Research company within the PharmaSolutions network was briefed and managed to deliver the required research.

The Client was delighted with the work and incorporated the outcomes into their business plans.

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Acquisition Target Assessment Needed

The Client needed further expertise within its Business Development and Licensing Departments

An “opportunity audit” was conducted and recommendations made on the basis of knowledge of the relevant therapeutic areas. Further support was given in conducting business cases to enable credible proposals to be made to the out licensing companies.

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Cost Effective Creative Needed

A number of clients who were facing budgetary constraint wished to utilise more cost effective advertising & creative.

With the experience of the principal consultants in advertising (see link to creative), a number of successful cost effective campaigns and advertisements were produced using the PharmaSolutions creative network.

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Therapeutic Areas

  • HIV
  • Migraine
  • COX-2s
  • Oncology
  • CNS
  • Respiratory
  • Cardiovascular
  • Antibiotics
  • Antivirals
  • Vaccines
  • Allergy
  • Diabetes / Metabolic
  • NSAIDS
  • BPH
  • Narcolepsy
  • GI-Lipid lowering
  • MS
  • Dermatology
  • Anaesthesia
  • Palliative Care

Brand Experience

  • Famvir
  • Flixotide, Serevent, Serevent Copd, Seretide, Becotide
  • Flixonase
  • Respiratory Devices
  • Celebrex
  • Arthrotec, Powergel, Relifex
  • Ziagen, Epivir, Combivir
  • Naramig & Imigran
  • Kytril, Hycamtin, MMPIs
  • Augmentin, Amoxil
  • Zoton, Asacol, Tagamet
  • Ultiva
  • Abelcet
  • Actiq
  • Micardis, Coversyl, Natralix
  • Avandia (early pre-launch), Diamicron
  • Rebif
  • Xatral & Doralese
  • Ditropan
  • Provigil
  • Stilnoct
  • Vaccines, Flu, tetanus, travel
  • Combinatorial Chemistry
  • Biotechnology “breakthrough products”
  • Fenwal Blood Products
  • Intervet Sheep Brands
  • Everton
  • Neoclarityn
  • Asmanex
  • Remicade

Advertising Campaign Experience:

  • Flixotide “Teddy Bears”
  • Ziagen launch “boys” + later executions
  • Combivir “Hands”
  • Serevent COPD “Swinging Girl”
  • Celebrex launch campaign
  • Seretide launch campaign
  • Micardis “ants” launch campaign
  • Arthrotec “Glove”
  • Powergel “Drill”
  • Flixonase “Cyrano”
  • Flixonase Nebules “New Dawn”
  • Naramig “Easter Island”
  • Imigran “Shark”
  • Provigil “Wake up little Suzy”, “Eye”
  • Xatral XR “Jet /urinal”
  • Stilnoct “Peg man”
  • Masta travel vaccines
  • Cambridge Combinatorial “oyster/pearls”
  • Augmentin “major /minor”,”circus”
  • Famvir “Scattering gremlins,” “Rodin

 

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