Case Studies

Need for Better Advisory Board Facilitation

A number of Clients required a more professional and therapeutic area focused approach to meeting facilitation to maximise the contribution and input needed from key opinion leaders and patient support groups at Advisory Board Meetings

The Principal Consultants’ as experienced Advisory Board Facilitators were deployed and maximised the input from all delegates, leading to greater insights for the clients into the key issues and critical success factors in their market places.

Marketing Plan Template & Plans Needed

The Client needed more support in developing a practically orientated

Marketing plan template including campaign and media scheduling

Appropriate marketing plans and templates were constructed, supported by the PharmaImpactMarketing (R) Business Process Software Solutions (details in news section), with additional support being given in the writing of individual brand plans which ultimately received board level approval.

Sales Management Input Required

The Client, a software provider, needed experienced sales management input to support the development of its sales force system

Drawing on the Consultants’ senior Sales Management experience a number of strategic and operational recommendations were made on an ongoing basis & tested with potential customers of the client leading to significant improvement and evolution of the offering.

Copy Approval System Inefficient

Two Clients had a number of issues with respect to efficiency and compliance of their Copy Approval system

Consultant worked with Medical-Marketing team to recommend streamlining of process and compliance with Code of Practice, plus recommended an electronic job bag management system via the PharmaSolutions network.

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Therapeutic Areas

  • HIV
  • Migraine
  • COX-2s
  • Oncology
  • CNS
  • Respiratory
  • Cardiovascular
  • Antibiotics
  • Antivirals
  • Vaccines
  • Allergy
  • Diabetes / Metabolic
  • BPH
  • Narcolepsy
  • GI-Lipid lowering
  • MS
  • Dermatology
  • Anaesthesia
  • Palliative Care

Brand Experience

  • Famvir
  • Flixotide, Serevent, Serevent Copd, Seretide, Becotide
  • Flixonase
  • Respiratory Devices
  • Celebrex
  • Arthrotec, Powergel, Relifex
  • Ziagen, Epivir, Combivir
  • Naramig & Imigran
  • Kytril, Hycamtin, MMPIs
  • Augmentin, Amoxil
  • Zoton, Asacol, Tagamet
  • Ultiva
  • Abelcet
  • Actiq
  • Micardis, Coversyl, Natralix
  • Avandia (early pre-launch), Diamicron
  • Rebif
  • Xatral & Doralese
  • Ditropan
  • Provigil
  • Stilnoct
  • Vaccines, Flu, tetanus, travel
  • Combinatorial Chemistry
  • Biotechnology “breakthrough products”
  • Fenwal Blood Products
  • Intervet Sheep Brands
  • Everton
  • Neoclarityn
  • Asmanex
  • Remicade

Advertising Campaign Experience:

  • Flixotide “Teddy Bears”
  • Ziagen launch “boys” + later executions
  • Combivir “Hands”
  • Serevent COPD “Swinging Girl”
  • Celebrex launch campaign
  • Seretide launch campaign
  • Micardis “ants” launch campaign
  • Arthrotec “Glove”
  • Powergel “Drill”
  • Flixonase “Cyrano”
  • Flixonase Nebules “New Dawn”
  • Naramig “Easter Island”
  • Imigran “Shark”
  • Provigil “Wake up little Suzy”, “Eye”
  • Xatral XR “Jet /urinal”
  • Stilnoct “Peg man”
  • Masta travel vaccines
  • Cambridge Combinatorial “oyster/pearls”
  • Augmentin “major /minor”,”circus”
  • Famvir “Scattering gremlins,” “Rodin


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