Case Studies

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Need to understand NHS Issues

Client needed further information / second opinion on NHS Developments including implications of the new GMS & Pharmacy contracts

Research conducted with leading practioners, reports / recommendations for next action delivered and actioned by client.

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Need Review of European Pharma Market

The Client needed a full review of the European Pharma Market with special emphasis on the Italian Healthcare System

A full strategic review of the current and future market drivers was produced & presented on the Client’s behalf in Italy.

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Need Impactful Sales Conference

The Client needed support in developing the most appropriate strategy for a crucial sales conference

Developed the strategy, concept and key communication messages by considering the impact on the individual representative.

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Communication Agency Procurement

The Client in conjunction with the purchasing department required a review of the procurement of communication agency services

Strategic Overview and evaluation conducted of procurement process, “pitching guidelines” & briefing templates produced. Client supported at a number of agency pitching meetings, leading to the appointment of the most appropriate agencies.

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Therapeutic Areas

  • HIV
  • Migraine
  • COX-2s
  • Oncology
  • CNS
  • Respiratory
  • Cardiovascular
  • Antibiotics
  • Antivirals
  • Vaccines
  • Allergy
  • Diabetes / Metabolic
  • NSAIDS
  • BPH
  • Narcolepsy
  • GI-Lipid lowering
  • MS
  • Dermatology
  • Anaesthesia
  • Palliative Care

Brand Experience

  • Famvir
  • Flixotide, Serevent, Serevent Copd, Seretide, Becotide
  • Flixonase
  • Respiratory Devices
  • Celebrex
  • Arthrotec, Powergel, Relifex
  • Ziagen, Epivir, Combivir
  • Naramig & Imigran
  • Kytril, Hycamtin, MMPIs
  • Augmentin, Amoxil
  • Zoton, Asacol, Tagamet
  • Ultiva
  • Abelcet
  • Actiq
  • Micardis, Coversyl, Natralix
  • Avandia (early pre-launch), Diamicron
  • Rebif
  • Xatral & Doralese
  • Ditropan
  • Provigil
  • Stilnoct
  • Vaccines, Flu, tetanus, travel
  • Combinatorial Chemistry
  • Biotechnology “breakthrough products”
  • Fenwal Blood Products
  • Intervet Sheep Brands
  • Everton
  • Neoclarityn
  • Asmanex
  • Remicade

Advertising Campaign Experience:

  • Flixotide “Teddy Bears”
  • Ziagen launch “boys” + later executions
  • Combivir “Hands”
  • Serevent COPD “Swinging Girl”
  • Celebrex launch campaign
  • Seretide launch campaign
  • Micardis “ants” launch campaign
  • Arthrotec “Glove”
  • Powergel “Drill”
  • Flixonase “Cyrano”
  • Flixonase Nebules “New Dawn”
  • Naramig “Easter Island”
  • Imigran “Shark”
  • Provigil “Wake up little Suzy”, “Eye”
  • Xatral XR “Jet /urinal”
  • Stilnoct “Peg man”
  • Masta travel vaccines
  • Cambridge Combinatorial “oyster/pearls”
  • Augmentin “major /minor”,”circus”
  • Famvir “Scattering gremlins,” “Rodin

 

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