Case Studies

Need to understand NHS Issues

Client needed further information / second opinion on NHS Developments including implications of the new GMS & Pharmacy contracts

Research conducted with leading practioners, reports / recommendations for next action delivered and actioned by client.

Need Review of European Pharma Market

The Client needed a full review of the European Pharma Market with special emphasis on the Italian Healthcare System

A full strategic review of the current and future market drivers was produced & presented on the Client’s behalf in Italy.

Need Impactful Sales Conference

The Client needed support in developing the most appropriate strategy for a crucial sales conference

Developed the strategy, concept and key communication messages by considering the impact on the individual representative.

Communication Agency Procurement

The Client in conjunction with the purchasing department required a review of the procurement of communication agency services

Strategic Overview and evaluation conducted of procurement process, “pitching guidelines” & briefing templates produced. Client supported at a number of agency pitching meetings, leading to the appointment of the most appropriate agencies.

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Therapeutic Areas

  • HIV
  • Migraine
  • COX-2s
  • Oncology
  • CNS
  • Respiratory
  • Cardiovascular
  • Antibiotics
  • Antivirals
  • Vaccines
  • Allergy
  • Diabetes / Metabolic
  • BPH
  • Narcolepsy
  • GI-Lipid lowering
  • MS
  • Dermatology
  • Anaesthesia
  • Palliative Care

Brand Experience

  • Famvir
  • Flixotide, Serevent, Serevent Copd, Seretide, Becotide
  • Flixonase
  • Respiratory Devices
  • Celebrex
  • Arthrotec, Powergel, Relifex
  • Ziagen, Epivir, Combivir
  • Naramig & Imigran
  • Kytril, Hycamtin, MMPIs
  • Augmentin, Amoxil
  • Zoton, Asacol, Tagamet
  • Ultiva
  • Abelcet
  • Actiq
  • Micardis, Coversyl, Natralix
  • Avandia (early pre-launch), Diamicron
  • Rebif
  • Xatral & Doralese
  • Ditropan
  • Provigil
  • Stilnoct
  • Vaccines, Flu, tetanus, travel
  • Combinatorial Chemistry
  • Biotechnology “breakthrough products”
  • Fenwal Blood Products
  • Intervet Sheep Brands
  • Everton
  • Neoclarityn
  • Asmanex
  • Remicade

Advertising Campaign Experience:

  • Flixotide “Teddy Bears”
  • Ziagen launch “boys” + later executions
  • Combivir “Hands”
  • Serevent COPD “Swinging Girl”
  • Celebrex launch campaign
  • Seretide launch campaign
  • Micardis “ants” launch campaign
  • Arthrotec “Glove”
  • Powergel “Drill”
  • Flixonase “Cyrano”
  • Flixonase Nebules “New Dawn”
  • Naramig “Easter Island”
  • Imigran “Shark”
  • Provigil “Wake up little Suzy”, “Eye”
  • Xatral XR “Jet /urinal”
  • Stilnoct “Peg man”
  • Masta travel vaccines
  • Cambridge Combinatorial “oyster/pearls”
  • Augmentin “major /minor”,”circus”
  • Famvir “Scattering gremlins,” “Rodin


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