Roy Carlisle of PharmaSolutions says mentoring may provide a means for you to maximise your marketing talent.
Let’s face it. In today’s Industry everybody is moving fast. The global pharmaceutical organisations and their shareholders want growth, delivery of objectives, return on investment and, to paraphrase (a cleaned up) Billy Connolly, they ‘want it all, and they want it now.’ This means that everyone needs to be focused on making sure that it happens as efficiently, profitably and quickly as possible. Which is fair enough. However, if the financial press is to be believed, it is also fair to say that not every company is meeting these investor expectations.