No fooling

Far from being April Fool’s Day, April 1 was a really serious day, says Roy Carlisle of
PharmaSolutions. It’s when the new GMS Contract came into force! What are the implications for pharmaceutical marketing?

The General Medical Services Contract? Quite frankly, I wouldn’t be surprised if your gut reaction is to turn the page! After all, it’s more fun to work on brand strategy or positioning, or more importantly, to ensure we deliver our ‘numbers’ for the company.

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