Profitable relationships

Roy Carlisle of PharmaSolutions asks: ‘Why would you want an agency?’

Well, let’s be honest, there are times when it seems that there is one major pre-requisite of the successful marketer. That is an ability to be able – in times of crisis – to step into your office cubicle and emerge wearing a blue body stocking tucked into your shorts and a red cape to save the corporate day! And this is, of course, why successful marketers use agencies to provide expert input to both campaign development and its ongoing management.

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