Salesforce empowerment

PharmaTimes Magazine sent Roy Carlisle to find out from James Bohan, UK General Manager at Activity Benchmarking, how the company’s new SkillsBenchmarker will help provide a customised measure of representative performance across territory, across region and inter company.

In the UK, various surveys suggest that only 30% of doctors see representatives and for an average of three minutes only. Yet the numbers of representatives seems to be increasing all the time. So how effective is your salesforce at getting access to the customer? And how does it stack up against rival companies in the increasingly competitive healthcare arena?

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